Video in the Cisco Enterprise

Calculating the return on investment

What You Will Learn
Cisco has measured its own return on investment (ROI) from integrating video into a wide variety of business processes, from customer engagement to safety and security. This white paper, intended for organizations considering new use cases for video, presents the ROI from major video use cases at Cisco:

Customer engagement: From 2007 through 2009, sales teams using Cisco TelePresence® conferencing accelerated the average sales cycle by 9.7%. On one North American sales team, account managers who used video to interact with Cisco product specialists booked 30% higher sales than those who did not use video.

Internal events: Per-person costs for the annual global sales event decreased by 90 percent after Cisco shifted the format to video.

Customer events: Capturing video of Cisco® Live sessions with a Cisco TelePresence solution lowered costs by 70% compared to using an outside webcast production company.

Organizational communications: Employee satisfaction increased from 3.4 to 4.4 on a 5-point scale when Cisco began holding its quarterly meetings in a virtual auditorium, with live video and audio.

Physical safety and security: Using IP video surveillance solutions enables the safety and security team to retrieve video over the network from more than 500 global sites, lowering staff costs associated with incident investigation and alarm response.